The K-Files - Halo 3 Edition
The K-Files - Halo 3 Edition
Perhaps you've seen the commercials already? You know, the one with the two soldiers talking about how the Chief saved their lives. Or maybe you've noticed a new flavor of Mountain Dew on your grocery store shelves? Surely you've at least seen one of the many print advertisements asking you to 'Believe'?
All of these ads are part of the 10 million dollar advertising blitz by Microsoft to promote what is without question the most anticipated video game of the year, Halo 3. Described by Peter Moore, the ex-Entertainment and Devices vice president of Microsoft, during this past summer's E3 video entertainment showcase as the Star Wars of a new generation, Halo 3 is certainly shaping up that way. With a dedicated fanbase of millions and merchandising spanning several mediums, Halo 3 is a shining example of a 21st century blockbuster--just as cinematic, but also infinitely interactive.
It's a bit of a change from my usual subject matter here at The K-Files, but an opportunity to cover an event like this is just too great to pass up...Full Article.
*Here be no spoilers*
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